Once upon a time... there was a dissatisfied and frustrated adolescent fashion victim...
She adored clothes and in particular T-shirts that expressed her opinions. This love of personalised T-shirts started in her favourite prêt-à-porter boutique. This boutique sold a collection of T-shirts with a humorous message during the summer holidays. My daughter (as this is who I am talking about) wanted to buy this T-shirt from the supplier, but the supplier didn’t have her size. So she hurried off to several other of the chain stores in our neighbourhood to buy the T-shirts she so desired, but still couldn’t find one in her size. And moreover, all the sales people said that they wouldn’t be getting new stocks in. Most of the other big supermarkets and the market stalls only offered T-shirts all with the same designs and the same logos.
The aim of Custopolis is to offer the maximum number of personalisation possibilities and thus meet the increasing need for personalisation as an antidote to the impersonal, uniform, centralised industrial production.
The name CUSTOPOLIS: comes, as you can probably imagine, from the words:
Customisation: personalisation of the object
and polis (in ancient Greek πόλις / pólis ; “community” in Latin "civitas"; and poleis in the plural) so the Community State in Greece, in other words a community of autonomous citizens, of Dagos and slaves.
